Scalability is the ultimate challenge startups face. Whether it’s for operations, infrastructure, or marketing.
Content marketing is one of the most scalable and efficient solutions for marketing your crypto startup.
However, if content marketing isn’t your main business objective, it can be difficult to keep scaling your exposure. You may hit a wall where it seems you’ve exhausted possible leads from organic traffic, social media, and whatever other channels you’ve employed.
The answer? Guest posting!
But, what is guest posting?
Guest posting is when you submit and publish content you create on another platform, like someone else’s blog. It’s a way of reaching out to a new audience, building relationships, and create a straight path back to your website.
Why guest posting?
Earned media
Guest posting falls under the umbrella of “earned media”. This means any type of media publication separate from your organization that has some form of editorial control.
Landing an opportunity to have your content publicized on another platform comes with a sense of prestige. Readers will perceive you as an authoritative source because you have already passed an unbiased party’s vetting process.
The higher the regard for the publication, the more prestige you’ll win for your startup.
Reach a wider audience
A guest posting service can open you up to a completely new audience.
Sites like Medium have had stunning success effectively sourcing out their pre-grown audiences to others. When visitors search for or read, a piece of content from a certain source, platforms like these can recommend relevant content from others. A win-win for everyone involved.
Building quality backlinks
Backlinks, also called external links or inbound links, are links from other websites to yours. Both the quality and quantity of backlinks to your website are taken into account by search engine ranking algorithms. The more, higher-quality backlinks the higher you’ll get ranked.
However, people sometimes rely too heavily on the quantity, but it’s important to realize both are equally important. In fact, you may get punished for abusive backlinking practices or being associated with unreputable publications.
That’s why it’s so crucial to establish the reputation of a guest posting service and use good backlinking practices.
Building up relationships
It can never hurt to have healthy, working relationships with the press, especially if they are a trusted and respected source of news in your industry. There’s a strong possibility of it leading to free exposure in the future (interviews, news articles, etc.) and you might get opportunities to meet other thought-leaders in the industry and attend networking events.
What kind of guest posting opportunities are there?
Just like content marketing in general, it’s important to remember that guest posting isn’t limited to published articles. Having other media created by you like video, infographics, podcasts, etc. posted on other platforms are the same thing.
Reach out to influencers. This is a superb way to get word-of-mouth referrals to a widely varying audience on multiple channels like personal blogs or social media. Chances are that you already have contacts in the crypto or marketing industry. Try to call in a favor or two or show them the possibility of a mutually beneficial agreement.
Top platforms for guest posting as a crypto startup
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- Medium: Medium isn’t a crypto-specific platform but has become one of the platforms for industry experts from all fields to share their thoughts, experiences, and opinions.
- Hackernoon: Similar to Medium, Hackernoon is dedicated to all things IT with a lively crypto section.
- CoinDesk: Probably the platform for all things crypto.
- Crypto Confidence: A podcast that regularly features interviews with prominent figures as well as new founders in the crypto industry.
Coming up with a guest posting strategy
Now that you know what, why, and where, it’s time for the how. We’ve written an article detailing the steps to publish a guest posting content. However, here is a short run-through:
- Step 1: Establish what your main aim is by guest posting. Is it to get more newsletter subscribers, build relationships with industry publications, create backlinks, or generating traffic?
- Step 2: Try and find publications within the crypto niche that accept guest posting. Usually, they’ll advertise a “write for us” service but you may have to reach out for more exclusive services. Remember to consider different platforms like blogs, forums, social media, YouTube, etc.
- Step 3: Research the target publication. Are they relevant to crypto? Are they a trusted source? Is there traffic, quality, or potential worth your best work?
- Step 4: Plan the post. You might need to adjust your tone, focus, and format according to the platform.
A Final Word…
Hopefully, you already see the tremendous value guest posting has to offer.
It kills not one, not two, but three flies with one stone: gaining more exposure, building industry relationships, and boosting your search engine rankings.
Once again, we want to emphasize just how important quality content is. It needs to be relevant, accurate, informative, and appropriate to the platform. It’s a billboard for your business, and you shouldn’t put anything out there that doesn’t make you proud of your startup.
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